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About Us


An Active and Dynamic Brand Right for Today's Aggressive Commercial Realities.


Best Western Hotels& Resorts provides marketing, reservations and operational support to over 4,100* Best Western®, Best Western Plus® and best Western Premier® hotels in over 100* countries and territories worldwide. Each Best Western® branded hotel is independently owned and operated. Now celebrating 70 years of hospitality experience, Best Western has grown into an iconic brand that hosts hundreds of thousands of guests nightly. Equally committed to the business and leisure traveler, Best Western has embarked on a mission to lead the hotel industry in superior customer care. Visit our website 


Best Western for every market


At Best Western, we've always been committed to providing our hotels with the resources to help them succeed. For that reason, we have launched three product descriptors under one single brand. This exciting strategy is part of our long-term commitment to enhance brand image and drive superior revenue to our hotels. When owners can properly position their hotel and increase customer satisfaction, an improved return on investment isn't far behind. With three product descriptors under one well-known brand, you can convert your hotel to target your type of guest.


Best Western is for entrepreneurs


Today's Best Western is a global powerhouse with a diverse hotel portfolio, attractive fees that optimize profitability, award-winning marketing programs and partnerships, and operational programs and services that create brand excellence - all guided by a strong leadership team committed to driving revenue and value to you. Now is the perfect time to put Best Western to work for you.


Best Western is a global powerhouse


Best Western® Hotels & Resorts is a global network of 4,100 hotels in 100+ countries and territories.* Headquartered in Phoenix, Arizona, Best Western is proud to welcome over 400,000 hotel guests worldwide every night.


Best Western has won more awards than any other brand


A leader in hospitality, Best Western's commitment to excellence is continually recognized with industry accolades. In 2014 and 2015, Business Travel News named Best Western Plus® hotels the #1 Upper Midprice Hotel Brand, and Best Western® hotels ranked in the top three for Best Midprice Hotel Brand. For four years in a row, Best Western received gold status in the Best of the Web Awards for outstanding digital performance. Best Western Rewards® was named one of the top three hotel loyalty programs by U.S. News & World Report for three consecutive years. AAA has recognized Best Western as Partner of the Year for seven years in a row. And that's just the beginning. 


Best Western's diverse brand portfolio provides more revenue opportunity


Best Western offers a well-rounded selection of hotels with different features and amenities, all designed to drive superior revenue. Our member-owners can select from seven hotel brands to find the product that best suits their vision and market needs, enhancing customer satisfaction for both business and leisure travelers. 


Best Western gives you flexible design options


Best Western features a comprehensive approach to design that maximizes value and minimizes time to market using convenient packages of custom designs. Simply meet our basic standards, then enjoy the flexibility to build the Best Western hotel that best matches your locale, market and investment goals. 


Best Western's strong marketing and sales teams drive revenue to you


Our marketing and sales team works to maximise revenue delivery to you through high-profile partnerships, award-winning marketing programs and strategic relationships with top travel customers around the globe.


Best Western makes it easy with full support


Our revenue management team will help ramp up your RevPAR while our operations and training teams make it easy to take full advantage of the Best Western brand, utilise Best Western tools, and learn industry-leading best practices.

Brand Portfolio

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