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Best Western Hotels & Resorts' new vibrant and stylish concept- a cost efficient urban design with lots of personality.


Best Western announced new hotel development concepts: Vīb, a new urban hotel concept focused on style, technology and engagement; and a new soft brand offering for upscale hotels in primary markets. Best Western Hotels& Resorts is launching two major new hotel development offerings – a stylish new hotel concept and a soft brand – both designed to meet growing demand for new hotel offerings in urban and primary markets. The announcement comes as Best Western continues to see historic growth in the brand’s North American and global development pipeline.

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Introducing Vīb, a stylish boutique concept with a focus on technology for urban markets.


Best Western’s newest hotel offering, Vīb, is a stylish and technology-centric hotel concept created to meet the needs of today’s connected traveler. Vīb, which is short for “Vibrant,” is a hotel prototype designed for urban markets. Vīb’s high-density concept will be cost-effective to build and operate, making it an attractive option for owners and developers.


The boutique Vīb concept features vibrant and modern design with a focus on convenience, technology and social engagement. Vīb hotels will have large, interactive lobbies that incorporate the local flavor of their individual markets, as well as comfortable and chic guest rooms. Guests will find ample USB and power ports for electronics, a media wall with custom content in the lobby, smart TVs in the rooms to stream on-demand content, and LED mood lighting throughout the hotel.


Each lobby will be its own contemporary, tech-centric urban market, allowing guests the opportunity to experience authentic local flavor. Guestrooms will be comfortable and chic, offering the unmatched value found throughout the Best Western family of hotels.


Additional Vīb amenities include:


• Grab-n-go stations serving premium food and coffee 24/7
• A bar and cozy fireplace where guests can unwind and make themselves at home
• A 700 sq. ft. Zen Zone on the lobby mezzanine for relaxation
• Gaming pods with stylish, comfortable seating
• Expanded 24/7 fitness centers
• Modern work spaces in all guest rooms


Vīb by Best Western’s comfortably chic guestrooms will feature signature luxury and technology elements. The 192 sq. ft. footprint (rather than the standard 300 sq. ft.) allows developers to maximize the number of rooms available while surpassing the desires of today’s traveller.



View Our Vīb Brochure