For reservations by phone call: ROI : 1-800-709-101 or NI : 0-800-328-7076

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Marketing

Reach more customers and win more guests - with Best Westerns' extensive regional and global marketing know-how

marketing-best-western

 

 

Best Western's iconic brand ranks at the top of the industry for consumer brand awareness. Innovative, integrated marketing programs maximize revenue and capitalize on opportunities in both the corporate and leisure space. Our award-winning national advertising campaigns increase consumer brand awareness, capture market share and drive revenue to Best Western hotels through both traditional and digital channels.

Global Public Relations

Best Western’s public relations team generate more than 3.6 billion media impressions annually for the brand. When you join Best Western, let us announce your arrival through our vast network of worldwide contacts who offer global exposure.

Key partnerships and programmes

Best Western International's high profile, strategic partners assist us in strengthening Best Western’s presence and position in the market place.
Partnerships include organisations such as AAA, Michael Waltrip Racing, Harley-Davidson®, MasterCard® and over 17 different airlines including Virgin Air, AlItalia, Turkish Airlines and South African Airlines. Alongside these, we continue to develop local partnerships in CIS countries.

Global Advertising

With recorded spends of over $94 million annually in the past few years, Best Westerns global advertising efforts mean that when you switch on the Best Western sign outside your hotel, not only is your hotel visible down the road ...... but also from around the globe. When you join Best Western you are joining a brand that has taken billions of Euro and over 6 decades to create.

Robust eCommerce initiatives

Our eCommerce activities encompass all the relevant 2.0 technology tools. Including our Blogs, You Must Be Trippin’ & On the Go With Amy, Social Networking, BW.com Booking Widget, YouTube Channel; BestWesternTV, Google Mapping for all our hotels, Search Engine Marketing, Google Hotel Price Adverts (HPA), Search Engine Optimisation on bestwestern.com for each of our hotels, iPhone/iPad apps, QR Codes, BWFeedBack.com, Direct Connect with the popular hotel price aggregator sites such as Orbiz.com, Nextag, Kayak, HotelsCombined, Trivago, to mention only a few.

Effective & truly ‘Global’ loyalty programme

With over 27 million members worldwide driving more than $1.5 billion in revenue annually, our loyalty scheme Best Western Rewards set us apart from other brands. This truly global loyalty programme will allow you to offer your regular guests the reward they deserve and allow customers to favour your hotel over a competitor. To find out more about Best Western Rewards, please click here.